Benetton company is back, we must say. Once again Benetton is surfing the Spirit of Time, like in the '80s.
This time the new Benetton campaign is all but nobody in the world will remain indifferent. I know everybody wish to comment, positively or negatively, all the pictures all over the world. Everybody wish to comment from his/her point of view.
So this is my opinion: I find the idea of this campaign absolutely revolutionary and interesting. I do not enter in moral, ethic or aesthetic considerations. Anybody can think what prefers. What I would like to underline here is the following: why we live in times where a private company must push the "value of not hating" if we have a world organization like United Nations that should be worried about this kind of matters? Why we haven't the pleasure to see and listen something strong like this campaign since UN foundation in the '50s?
I know this kind of queries will never receive an answer from UN's General Secretary. However I find interesting if somebody, one day, could ask him the same.
Meanwhile, enjoy below the pictures of the Benetton campaign, in the event you don't know what I am talking about. Here the pictures (courtesy of UnHate Benetton web-site):
For your info, the last picture is a kiss between the Pope Benedict XVI and the Iman of El Cairo Mosque Al-Azhar. Vatican hierarchy has vigorously protested about it, so Benetton company probably must cancel this picture from the campaign. Once again Vatican missed a fabulous chance, I believe, to understand modernity.
For this reason let me ask for something to the same Pope: how can we walk on the road of peace if Catholic Church do not co-operate on the UNHate road? Again, in this occasion, Benedict XVI and his council of cardinals showed a feeling of intolerance. Welcome back to the Crusades times, my dear readers. Mala tempora currunt!!!